Hello, I'm Natalie!
​
I am excited to take the next step in my career where I can contribute to a team while continuing to learn and grow. I thrive in team settings but also enjoy tackling projects independently, applying my attention to detail and integrating my creative edge. Having worked since I was 15 in a variety of different positions and raised by true entrepreneurs, I am able to work with people from every walk of life and love discussing differing viewpoints and dreaming up new ideas.
​
I have experience in in sales, advertising, public relations and event planning.
​
NATALIE SWANSON
Dynamic and driven strategic communicator
​
OBJECTIVE:
To join a team of industry leaders who have enthusiasm for their work and foster a creative, energetic work environment
​
DEGREES:
Edward R. Murrow College of Communication
B.A in Strategic Communication
Emphasizing in Advertising & Risk and Crisis Communication
​
​
Connect with me on LinkedIn
EXPERIENCE
May 2018 - Present
Classic Green Inc.
Local Hens | The Egg Carton Store | Swanson Packaging
LOCAL HENS
Marketing Communications Manager
-
Creating branding and branding guidelines based on the existing website
-
Managing and updating the website (Wordpress)
-
Creating and implimenting an advertising program
-
Creating a media kit, selling and managing placements
-
-
Creating a college internship in partnership with Washington State University
-
Creating the program, coordinating with the university, hiring and mentoring interns
-
-
Creating and managing company Facebook and Instagram
-
Creating and implementing an integrated marketing communications plan
-
Creating and managing an advertising and marketing budget
-
Driving brand development - Ideas through implementation
-
Reaching out and building relationships with farmers and micro influencers
THE EGG CARTON STORE
Marketing Communications Manager
-
Updating and managing the website (Volusion)
-
Creating and managing company Facebook and Instagram
-
Managing Google and Amazon Ads
-
Managing SEO development in conjunction with the Volusion SEO team
-
Creating and managing an advertising and marketing budget
-
Drive brand development - idea through implementation
SWANSON PACKAGING
Sales Account Manager​
-
Cultivating relationships with customers and clients
-
Corresponding with customers regarding inventories, design changes, and product issues
-
Collaborating with Hartmann North America's National Sales
-
and Marketing Manager​
-
Creating and managing our company LinkedIn
-
Attended Conferences on behalf of Hartmann North America and Swanson Packaging
May 2017 - May 2018
Visit Lewis Clark Valley
COMMUNICATION SPECIALIST (INTERN)
As an intern for Visit Lewis Clark Valley, I was responsible for assisting with public relations communication. I run the official Visit Lewis Clark Valley social media which includes Facebook, Instagram and Twitter. I was also responsible for the creation of our monthly newsletter and blog, including copy and graphics. A large part of my position revolved around coming up with innovative ways to gain a following to attract new visitors to the Lewis Clark Valley -- This includes identifying and contacting influencers, hosting giveaways and helping to host travel writers who came to the area.
August 2017 - May 2018
University Tees
CAMPUS DIRECTOR
As a Campus Director for University Tee's, I was responsible for all of my duties as a Campus Manager, in addition to managing the sales team on campus and maintaining a social media presence. I also hosted weekly team meetings to problem solve and create strategies to reach our individual and team goals.
August 2016 - May 2018
University Tees
CAMPUS MANAGER
As a Campus Manager for University Tee's, I was responsible for reaching out to potential customers, as well as building and continuing relationships with my current customers. It was my responsibility to help my customers with designing, marketing and ordering their desired products. I was involved in every step of the process to ensure a stress free and easy experience, every time they placed an order.
May 2016 - August 2016
The Egg Carton Store
CUSTOMER SERVICE & SOCIAL MEDIA ASSISTANT (INTERN)
As an intern for The Egg Carton Store, it was my responsibility to process orders, answer phone calls, assist with social media managment and work on special projects that I was assigned throughout my internship.
May 2016 - August 2016
Kelly's Cafè & Espresso
WAITRESS & BARISTA
At Kelly's, I was hired as a busser and was promoted to waitress within a month. I regularly worked double shifts during the summer and was also consistently offered shifts when I was home on break.
June 2012 - September 2012
Windermere Real Estate
PERSONAL ASSISTANT
Judge Terrance and Mrs. Hanley hired a friend and I to help them move from their house of 40 years, to across town. My duties included organizing, packing, moving boxes, and helping with other household tasks to help them through the moving process. The Hanley's and I kept in contact and they gave me a college scholarship upon my graduation from high school.
June 2012 - December 2012
City of Gig Harbor
TOURISM DIRECTOR'S ASSISTANT (INTERN)
As an intern at the City of Gig Harbor, my responsibilities included writing blog posts and attending meetings regarding events and communication initiatives.
June 2010 - August 2010
Assistant Dairy Manager / Courtesy Clerk
ASSISTANT DAIRY MANAGER
& COURTESY CLERK
The summer of my freshman year in High School, I had the unique experience of living away from home for a few months to work at a family friends grocery store. I was responsible for helping customers find items in the store, monitoring and filling dairy items from dairy cooler, and cleaning the dairy case and store daily.
EDUCATION
2015-2017
Bachelor's Degrees
WASHINGTON STATE UNIVERSITY
Edward R. Murrow College of Communication
Department: Strategic Communication
Degrees: Advertising & Risk and Crisis Communication
2012-2014
Running Start
TACOMA COMMUNITY COLLEGE
My Junior and Senior year of high school, I attended TCC through the Running Start Program.
2010-2014
High School Diploma
GIG HARBOR HIGH SCHOOL
As a student at Gig Harbor High School, I played on the school basketball team, served as the Editor for the Yearbook and Newspaper, in addition to being elected to speak at graduation.
TECHNICAL SKILLS
Volusion
Canva & Adobe Spark
Wordpress & Wix
Slack
CisionPoint
Hootsuite
Mailchimp & Constant Contact
Microsoft Office
COLLEGE INTERNSHIP PROGRAM MANAGER
Finding myself with too much to do and too little time, I created an internship program in conjunction with Washington State University's Murrow College of Communication. Through coordinating with the university, I was able to provide six students internships that were recognized as university credit. One intern was even awarded a scholarship through the university for what she demonstrated she learned through her internship with Local Hens.
2018 National Direct Agricultural Marketing Summit Representative
In September 2018, Local Hens sent me to Washington DC to attend The National Direct Agricultural Marketing Summit to represent Local Hens and identify and build relationships with potential key stakeholders in the industry. I met with farmers, lobbyist, other entrepreneurs in the farm-to-table industry as well as members from The National Farmers Market Collation.
Natural products EXPO WEST REPRESENTATIVE
In February 2019 I went to Expo West in Anaheim, CA through the invitation of a customer of Swanson Packaging, Nest Fresh. Nest Fresh had recently hired a new National Marketing Director and they primarily invited me to this event so I could help provide guidance to their new National Marketing Director. While there, I also had the opportunity to network and continue to foster relationships with our customers such as Organic Valley and Vital Farms.
BATEMAN COMPETITION TEAM
In college, I was on the WSU PRSSA Bateman Competition team. The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students and gives an opportunity to apply classroom education and internship experiences to create and implement a full public relations campaign for our real, client With Purpose.
ALPHA OMICRON PI
I have served in several positions for my sorority, including:
-
Mom's Weekend Event Chairman (2017)
-
Dad's Weekend Event Chairman (2017)
-
Dad's Weekend Event Chairman (2016)
-
Marketing Chairman (2014-2015)